Customers SaySo
The New Customer Acquisition System
For Advertisers
Let another man praise thee, and not thine own mouth —Proverbs 27:2
Is Your Advertising And Social Media Content Bringing You Enough New Customers?
What’s Your Message?
Your results aren’t determined by the media you buy or your social media . There’s an obstacle between you and consumers and if your messages don’t remove it, you’ll “get your name out there” but won’t bring as many customers IN.
The Obstacle Is Fear
Fear protects people from making mistakes. Their fears keep them researching online (enriching Google) instead of coming to see you.
Your Happy Customers Know Why Shoppers Will Want To Do Business With You
Shoppers Want To Be Happy Too!
Your customers know why shoppers SHOULDN’T be afraid and WILL want to do business with you more than anyone else.
Example: New Car Buyers
When Customers SaySo It’s True
Fear Protects People From Believing Strangers
For high consideration purchases consumers are afraid of making a mistake and living with the consequences. They need help but don’t know who they can trust– so everyone is a risk.
“I’m Just Looking”
It’s what we say when a salesperson approaches us. Our desire makes us vulnerable. Before we’ll accept their help, we need trust. So shoppers keep researching to minimize risk instead of coming to see you.
Customers Help People Get To Know, Like And Trust You
WHILE YOUR COMPETITION IS A RISK
Examples:
Friends
We Don’t Have To Toot Our Own Horn
Our Hondas Sell Themselves
Our Hondas Sell Themselves
Trust
The Unbeatable Competitive Advantage
Trust lets consumers respond to advertising sooner and leads to shorter selling cycles, repeat business, referrals, lower marketing costs and higher margins.
Why It Works: Science
A viewer can discern in seconds when a customer video is authentic, sharing their heartfelt experience. Mirror Neurons in a viewer’s brain light up when a viewer they hear your customer say why they trust you, making them feel like they can trust you too.
When brand trust increases by just one point, the average consumer purchase intent increases by 33%. 2024 Vevo, MAGNA Media Trials and Initiative
Nine out of 10 (91%) customers say they would buy from a company that gained their trust. 2022 PwC
Optional Sales Integration Platform
We’ve made it easy to integrate customer videos into your sales operations and marketing communications to accelerate your sales cycle.