CUSTOMER INTERVIEW PROCESS
We’ve developed a powerful method for interviewing customers, so shoppers immediately know they’re telling the truth.
Happy They Got Help
Still Happy Long After The Sale
Why Happy Customers Are Happy To Help
You may not be aware how grateful happy customers are. Before buying from you, they were at risk of making a costly mistake and being stuck with regret. But you helped them to get the right vehicle and they’re still happy about that. In fact, they feel a debt of gratitude to their salesperson and the dealership. That’s why happy customers agree to be interviewed!
Easy Customer Process
Decide between having us interview 6 customers, all on the same day, or 12 customers over two days (Pricing below).
Ask your salespeople to give you a list of customers, within the past year they are confident were happy with their purchase; including their names and the new vehicle model.
If you want 6 customers, select them by the criteria of covering 3 models (2 customers ea) and 3 salespeople (2 customers ea).
If you want 12 customers, select them by the criteria of covering 4-6 models and 4-6 salespeople.
Invite your customers to the dealership. Schedule all 6 on the same day, or all 12 over two days. Allow 1 hour between customers, although it usually takes only around 30 minutes. If it’s possible, for the customer’s convenience, we can sometimes go to a customer’s home or work if time allows (these videos can provide a nice variety being shot off lot).
Have each salesperson invite their customers (they have the relationship). And because happy customers feel a debt of gratitude to their salesperson, they like being asked.
EXAMPLE: “I wonder if you might do me a favor? We’d like to have our video guy interview you about your (model) and how you like it. The reason is, we want to help shoppers learn about your model to help them decide what’s best for them. Would you be willing to help?” Although the interview will cover more topics, it works best to focus them on the vehicle at the outset.
SAYSO SERVICES
Editing
Then we edit the interviews into brief videos that answer shoppers’ important needs. Each video serves as a why-buy that answers their questions. Depending on the customer, each interview typically produces 8 to 14 valuable videos.
Video Hosting
We host the videos on Vimeo.com. This is a better solution than YouTube because YouTube can serve competitors’ ads to a shopper you have reached on top of your customer’s video.
Website Hosting
We create stand-alone website for each rooftop in a sub-folder under CustomersSaySo.com. For example: https://customerssayso.com/glasgowchevrolet
The website contains all the tools in either the Basic or Premium Service.
Sales Connect Button
We integrate our sales Connect Button into every page of your website. The Button brings up a menu of ways to connect a shopper with a salesperson.
SAYSO TOOLS
INTEGRATE THESE TOOLS INTO SHOPPER COMMUNICATIONS TO INCREASE RESPONSE
QR Codes
We provide QR codes for each of the pages on your website for use in Print, Direct Mail and Store Point of Sale Materials.
GIF Links
We create GIF Links for your pages for use in email and your website; also text messaging (iPhone only at this time but soon coming to Android).
TANGIBLE BENEFITS TO OPERATIONS
- Shoppers’ visit your store weeks or months sooner, resulting in increased sales velocity and decreased marketing costs.
- Shoppers arrive with their guard down. It’s the difference between, “I’m just looking,” and, “I need help.”
- Shorter path to closing.
- Profitability: Happy Customers result in higher grosses because they focus on getting what they really want; instead of being on the defensive.
- Staff morale and sense of purpose is lifted by happy customer testimonials.
- Staff feels accountability for maintaining their reputations.
- Increased effectiveness of messaging through advertising and social media.
PRICING
